CHERYL YEONG

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ABOUT
WORKS

01 CAFE NOTCH                             IDENTITY + ILLUSTRATION

Notch is a café inspired by the notches of dovetail joints and the shape of a rooftop, the brand embodies togetherness, comfort, and craftsmanship.

See More 02 ATOM                       IDENTITY + WORLD BUILDING + PUBLICATION

In the year 3000, ATOM is proposed as Mars’ most ambitious planetary transport infrastructure, an intelligent high-speed system engineered to seamlessly connect human settlements, research facilities, and industrial zones across the harsh Martian terrain.

See More 03 UNDER ONE SKY                                   PUBLICATION

This publication features a series of curated images taken by myself and several other photographers. Through the layout of imagery, I explore the idea of fleeting moments between people in our everyday lives.

See More04 吃多多 (DODO SEAFOOD TREATS)               IDENTITY + PACKAGING

A proposed identity refresh for DoDo, a renowned Singaporean brand, with the goal of engaging younger consumers and extending the brand’s relevance for future generations.

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05 FLEURONS

Printmaking with metal type and fleurons on the letterpress.

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