CHERYL YEONG

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ABOUT
WORKS

01 CAFE NOTCH

2025
> IDENTITY + ILLUSTRATION

Notch is an imaginary café run by a young couple passionate about good bakes, warm spaces, and quality coffee. Inspired by the notches of dovetail joints and the shape of a rooftop, the brand embodies togetherness, comfort, and craftsmanship.

The identity is built on a flexible visual system of illustrated stamps, allowing the café to personalise its branding across seasons, packaging, and customer touchpoints. Using a minimal palette of grey for stability and yellow for a touch of youthful rebellion, Notch combines vintage nostalgia with playful warmth. The brand aims to foster emotional loyalty and long-term connection, making it a place people return to, time and time again.






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