CHERYL YEONG
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ABOUT
WORKS
06 吃多多 （DODO SEAFOOD TREATS）2022
> IDENTITY + PACKAGING + ILLUSTRATION
This project was a proposed identity refresh for DoDo, a renowned Singaporean brand, with the goal of engaging younger consumers and extending the brand’s relevance for future generations. My approach introduced a refreshed mascot and a contemporary F&B concept titled 吃多多 Eat Up!, a playful pun on the brand name. The rebrand centered on bridging generational gaps through shared food experiences, positioning DoDo as a brand that evolves with the times.
Developed during the pandemic, the brand refresh also included applications tailored specifically to pandemic-related contexts, reflecting the social and cultural climate of the time.
Final year project at Singapore Polytechnic, in collaboration with Dodo Seafood Treats.
BEHIND THE WORK
A PEEK INTO MY PROCESS